When you send an email campaign, Crelate gives each recipient a status so you can track the email’s progress. The statuses are Sent, Delivered, Opened, Clicked, Soft Bounce, Hard Bounce, Unsubscribed, and Spam Complaint. Each recipient shows only their most recent status, never more than one. Some statuses may not appear for every recipient because they depend on the recipient’s email provider.

Where do you see campaign statuses?

You can see campaign statuses in three places:

On a Contact Record. The status appears directly on the Contact.
In the Email Campaigns area. The list of all your campaigns shows counts for each campaign, including open, click, unsubscribe, soft bounce, and hard bounce counts.
Within an individual campaign. Open a campaign to see a chart that summarizes its statuses, filter buttons for each status, and a Recipients table with each recipient’s last status and the date it changed.

You can also search for statuses to find contacts in your database with a particular status, such as Delivered, Hard Bounce, or Clicked. To learn how, see Searching and Filtering via Email Campaigns.

How do you filter recipients within a campaign?

Open the campaign and use the filter buttons under Filters to show only the recipients with a certain status. The buttons are Sent, Delivered, Opened, Clicked, Unsubscribed, Bounced, and Complaint. You can also type a contact name or email address in the filter box to find a specific recipient.

Does a recipient have more than one status?

No. Each recipient shows only their most recent status. For example, if an email was sent and then delivered, the recipient shows Delivered, not both. This also means the chart and counts for a campaign reflect each recipient’s latest status.

What does each campaign status mean?

Status	What it means
Sent	The email was sent from Crelate’s email server.
Delivered	The email was received by the recipient’s mailbox.
Opened	The recipient opened the email.
Clicked	The recipient selected a link in the body of the email.
Soft Bounce	There was a temporary problem delivering the email to the recipient. Crelate retries sending if the address is valid.
Hard Bounce	There was a permanent problem delivering the email to the recipient.
Unsubscribed	The recipient unsubscribed and does not want to receive further campaign emails.
Spam Complaint	The recipient marked the email as spam in their inbox.

Not all email servers provide a delivery receipt. The Delivered status is added only for the servers that do.

Why might an open, click, or delivery status not appear?

Statuses depend on the recipient’s email provider. If the provider does not report an event, such as an open or a click, back to Crelate’s mail provider, that status does not display. Not all providers use email webhooks, so some do not register a campaign status at all. Crelate has no control over this.

As a result, a recipient may have received and read your email without a matching status appearing.

Key takeaway

Crelate shows each campaign recipient’s most recent status on their contact record, in the Email Campaigns list, and within each campaign. You can also search for contacts by status. Statuses such as Delivered, Opened, and Clicked depend on the recipient’s email provider, so they may not appear for every recipient.