Best Practices for Ensuring 10DLC Carrier Compliance for SMS Campaigns on Websites and Forms
Overview of 10DLC Compliance
10DLC (10-digit long code) compliance is essential for businesses using SMS campaigns to ensure their messages are approved by carriers and successfully delivered to recipients. Adhering to carrier guidelines not only improves campaign approval rates but also enhances customer trust and transparency.
Best Practices for Website and Forms
To meet 10DLC carrier compliance requirements, implement the following best practices on your website and forms:
Brand Identification - Clearly display your brand or company name on all pages where contact information is collected. This helps recipients identify the sender of the messages.
Explicit SMS Consent Language - Include clear opt-in language that explicitly states recipients agree to receive SMS/text messages from your company. Ensure this language is prominently displayed on forms or pages.
Consent Checkbox - Provide a checkbox for users to give explicit consent to receive SMS messages. This checkbox should be present on any page where contact information is collected, even if only an email address is submitted.
Required Disclosures and Consent Language
To comply with carrier guidelines, ensure the following disclosures and information are included:
STOP and HELP Keywords: Inform users that they can reply with "STOP" to opt out of messages or "HELP" for assistance.
Terms of Service and Privacy Policy: Provide links to your Terms of Service and Privacy Policy on the form or page.
Message Frequency and Pricing: Disclose the expected frequency of messages and any potential message/data rates that may apply.
Common Mistakes to Avoid
Avoid these common pitfalls to ensure your SMS campaigns are approved:
Incomplete Campaign Descriptions: Ensure your campaign description and sample messages align with your brand and include opt-out language.
Missing Disclosures: Failing to include required disclosures such as STOP/HELP keywords, Terms of Service, Privacy Policy, and pricing information can lead to campaign rejection.
Lack of Explicit Consent: Always use a checkbox to collect explicit consent for SMS communications, even if the form primarily collects other contact information.
Additional Resources
For more information on 10DLC compliance and SMS campaign best practices, consult your carrier's guidelines or reach out to your SMS service provider for assistance.